Our normal lives have simple problems, which needs simple and life-size solutions. The content created for normal day problems need not be larger-than-life. It means that the content should communicate with people at a real person level, in real-time and space. A life-size content is never seen as “fake” unlike the conventional ads. There are no expensive props, big budget sets and superheros in life-size content. There are just these normal folks, dressed in daily cloths and giving common solutions. Read complete article at http://wp.me/p1LJJT-I
Do you agree that creating life-size content is the future of marketing?