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Tags :
advertising, Facebook, marketing, new customers, social media
Description: Advertising on Facebook can be a useful way for many companies to land new customers and increase sales. But don't even think about advertising on the big social media site without having a plan in place first, says Entrepreneur writer Mikal Belicove. He recommends taking these steps before you get started:
1. Set a budget for a specific amount of time the ad will run.
2. Determine what your message -- what it is you're trying to communicate -- will be.
3. Know who you're trying to target with your message.
Source Entrepreneur
Tags :
copycats, copyright, design, Innovation, operations
Description: Jay Lapeyre, president of global manufacturing company Laitram LLC, shares why his company's history of innovation (it was the first ever automate shrimp peeling via machinery) gives it an edge against a growing number of overseas copycats.
Source INC
Tags :
communication, team
Description: Tips to perfect the communication between you and your staffers from Scott Gerber, founder of the Young Entrepreneur Council, and Scott Case, CEO of the Startup America Partnership.
Source Inc
Tags :
communication, hosting, presentation, webinar
Description: Engage your audience and win new customers. Here's how, including tips from Shama Kabani, president of the Marketing Zen Group. Source Inc
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Benefits And Compensation, Compensation Package, HR, human resources, salary
Description: HR expert Noel Perkins tells small business owners to define the desired results, and then make sure your pay packages actually drive those results. And don't forget to check industry benchmarks. Source All Business
Tags :
communication, presentation, public speaking
Description: Essential advice for business speaking engagements from communications expert Dr. Carol Fleming. Don't forget to project! Source AllBusiness.com
Tags :
board of directors, Director, strategic management
Description: The financial crisis shot risk management to the top of board agendas. Today's boards are struggling with how to define and fulfill their governance roles in light of changing regulations.
The latest episode of Deloitte Insights features Henry Ristuccia, partner with Deloitte & Touche LLP and co-leader of the Governance and Risk Management Services practice, Maureen Errity, director of Deloitte LLP's Center for Corporate Governance, and Sean O'Grady, moderator.
Source: Deloitte
Tags :
communication, customer focus, marketing, Twitter
Description: Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place on social network. Source: Entrepreneur